This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.archertechlab.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Website, it automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that have viewed, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
CHILDREN’S INFORMATION
We will never knowingly collect sensitive information from children under 13 for marketing purposes. If we learn that personal information has been submitted to us by children under 13, we will delete such information from our files. Minors under the age of 13 should ask their parents or guardians for express permission before submitting any personal information to anyone over the Internet.
WE LIMIT DATA ACCESS
Within our organization, your personal data is accessible to only a limited number of employees with special access privileges. Although we may, from time to time, compile general demographic information based on your order, this information is shared within our organization only and has no identifiable personal data associated with it.
HOW WE WILL PROTECT YOUR PERSONAL DATA
We value personal data security. We adopt industry standard practices to protect your personal data against unauthorised access, disclosure, use, modification, damage, or loss of data. We will take all reasonable and feasible measures to protect your personal data. For example, we use encryption to ensure data confidentiality, we use trusted protection to protect against malicious data, and we deploy access control mechanisms to ensure that only unauthorised personnel have access to personal data. We will take all reasonable and practicable measures to ensure that unrelated personal data are not collected. We will only retain your personal data within the time frame required to achieve the purpose stated in this policy, unless the retention period is extended or permitted by law. We will do our best to protect your personal data, but please note that no security measures are invulnerable.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at care@archertechlab.com
